Social Media for Business

Standard Topics: (all of this content must be delivered as a part of this program)

• Creating and navigating social networks to create visibility and opportunity

• Marketing effectively on social media developing a strategy and content plan for each

network participants choose to use

• Reducing time spent on social media

• Uploading up profile photos, bios, about sections

• Creating the background setting (controlling the privacy and business setting needed to

help google find you)

• Establishing security protocols

Learning Outcomes:

• Identifying and creating the five types of business posts (inspiration, advertising,

internal, external, and shared success)

• Creating a Facebook account and strategy

• Creating a Twitter account and strategy

• Creating a LinkedIn account and strategy

• Creating a Google My Business account and strategy

• Creating an Instagram account and strategy

• Creating a Pinterest account and strategy- time and interest permitting

• Creating a Tik Tok account and strategy -time and interest permitting

• Setting up a social media manager such as Facebook Creator Studio, Buffer, Postcron,

Hootsuite, Agorapulse