Marketing for Business

This program has been developed for those working in businesses and organizations who are responsible for marketing. The overall purpose of  the program is to provide you with an overview and understanding of how  to grow a strong business using fundamental marketing principles. This is  achieved by developing a marketing strategy including positioning your products in the marketplace, finding the right fit between your value  proposition and targeted customer groups, identifying your pricing  strategy, determining appropriate channels of distribution, and building a  promotional strategy that encompasses components that are strategically aligned to your product/service offering.

You can find a more detailed overview of this course here: site-https://novascotia.ca/lae/workplace-education/

Be sure to RSVP today as space is limited!